The owner
Owns the property and the decisions
- Provides the property and the capital
- Keeps decisions on ownership and investment
- Meets the agreed standards if a brand arrangement is agreed
- Takes independent legal and financial advice
Model D · Brand partnership
Explore a Green Heritage Brand Partnership.
For owners of qualifying hospitality properties who want to explore working with the Green Heritage name, its management standards, or both. Every conversation starts with the property and, if it goes further, ends in its own written agreement.
Who should enquire
- Owners of an existing hotel or resort who want professional standards and are open to a brand conversation.
- Developers planning a new property who want to discuss management and a name together.
- Operators with a strong location who want to understand what a shared standard would involve.
Engagement structures
What a written agreement could separate
Management, a licence and any franchise-style idea are different things. Each is written down separately, so an owner knows exactly what is being discussed.
Management contract
Who runs the hotel, to what standard, and how the owner is reported to.
Licence
If a name or standard is licensed, the licence says so. It is not implied by a meeting.
Franchise-style arrangement
Discussed only as a possibility for a qualifying owner. This page is not an offer, a registration, or proof that a franchise is approved.
Construction contract
Building the asset is a different agreement from operating it or lending it a name.
Responsibilities
What belongs to the owner and what belongs to the brand
Green Heritage
Explains, reviews and documents
- Explains clearly what it can and cannot offer
- Reviews the property and the owner’s role
- Sets out standards, fees and terms in writing if a proposal is made
- Does not treat a meeting as an offer
Qualification
How a brand conversation moves forward
A first note is enough. The steps below show what happens next and where it can stop.
Enquiry
Tell us about the property. Please do not send fees or identity papers.
First conversation
The property, the owner’s role, and what the owner wants from a brand.
Fit review
Location, asset quality and whether the concept can carry a shared standard. Unsuitable projects are told so.
Written proposal, if suitable
Any arrangement is set out in its own agreement. A conversation is not an offer.
Next step
Ask whether a brand conversation is right for your property
Tell us about the property. Do not send franchise fees or identity documents.